| Customers and their feedback - Investment ready step 6 |
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| Tuesday, 11 November 2008 19:19 |
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Discussing Customers and feedback follows on very well from the previous points of describing your products and services. Could we really even consider the one without the other. It is very likely that investors will want to know how clients are responding to your products and what type of feedback you have been receiving. Customer is king, and we can also say that customer opinion or reaction is king. If your customers are beating a path to your door to buy your product or service then half the race is won. Don’t be scared to mention less than ideal remarks about your product. Use these to show your responsiveness to what clients say and how you are using you client feedback to improve your product, while at the same time showing how good your customer service is.
Research figures suggest that there is a 80-90% possibility of unhappy customers never returning to your business. If clients are complaining and they are doing it to you rather than friends or colleagues then count yourself lucky and see it as a sign that they believe in your business and simply want you to improve so they can enjoy your product while returning for repeat purchases for years to come. |
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