| Describe your products and services - Investment ready step 5 |
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| Sunday, 09 November 2008 19:16 |
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Hopefully you will be able to do this with your eyes closed by now. This is your opportunity to show why clients will be approaching you. Speak about features of your products (eg. Core duo processors) and more importantly speak about benefits (save time by working faster, or complete projects in half the time) of your products to your clients. Clear benefits are important as it shows clients how they will benefit. Remember that your investors will be thinking like clients. Can you sell your idea to them and will they be interested in buying your product or service. From an investors perspective it may be hard to imagine investing in business if you are not interested in its products or services.
Together with the description f your product you also need to discuss any research & development you did when developing the product, how much the R&D phase cost, what you learned and how you altered the product as a result. Mention if your products have any guarantees and if any future developments are likely. |
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