June 30, 2016

Distinguishing Optimism Versus Reality of Entrepreneurs

When you write oakley outlet a business plan, chances are you are all fired up about your utterly brilliant idea – as well you should be. If you’re not passionate about it, how can you expect anyone else to be? The trouble is, if you’re overly optimistic about everything in your plan, investors are likely to see you as naïve, rather than as a genuine investment opportunity. So you need to temper that enthusiasm and optimism with a healthy dose […]
June 15, 2016

Why You, Why Now? The Question On Every Investor’s Mind

To this day, in spite of the internet, in spite of social networking, in spite of all the other changes and advances in the world, the business plan remains the single most important catalyst in the entrepreneur’s quest to find funding for their business. It’s even harder these days, because there are so many more people out there looking for funding for businesses, and investors are even more choosy about who they will give their money to. The million Rand […]
June 4, 2016

The Four P’s of Marketing and Your Marketing Plan

When you start to write a marketing plan, whether you know something about marketing already, or whether you’ve only just started to learn about it, you’re likely to hear about the four P’s. These are the four pillars on which any marketing plan is built, and we’re going to look at them in a little more detail. Product The first P in the four P’s stands for product. This could be a physical product or it could be a service. […]
June 1, 2016


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